Together we can outgrow melanoma

One Aussie is killed by melanoma every five hours. The majority of these are young men. By inviting blokes to grow a beard for winter, we’re encouraging those most at risk to become our biggest advocates. Champions for early detection.

A time for gentlemen to let their facial follicles flourish. Growing a #BeardWithPurpose and use it as a life saving conversation starter. A ruggedly handsome (in your face) reminder for friends and family to get a #BeardSeasonSkinCheck with a GP or dermatologist. All while raising funds towards targeted community screening programs. Taking vital services to where they’re needed most.

Some stats on this project always come in handy.

Simplified digital experience. We re-imaged the whole online brand and then designed simple, social media and Google Adwords strategies to focus on growth and engagement.







UX Design


Monocle Digital x Beard Season


Quality Assurance

Our vision is to outgrow melanoma. Ideally, someone out there finds a cure.

Jimmy NigglesFounder & CEO
Monocle Digital x Beard Season
Don’t take our word for it, take a look for yourself online.